Thursday 12 March 2015

Is it Google Nexus 4? No it's a VAIO.

No longer a part of Sony, VAIO likes the look of that smartphone market, and has decided to go up against its former parent company's Xperia series with its own creation - one that looks very familiar to our smartphone-seasoned eyes. It's called the VAIO Phone, and it's launching in Japan in collaboration with one of the country's smaller carriers, b-mobile, on March 20th.

Remember this isn't the giant Sony we're dealing with any more: VAIO is now leaner and well, a whole lot smaller. However, it seems they put their best brains on the flagship laptop series because there's really not much to scream and shout about its first smartphone.

VAIO Corporation, now 95-percent owned by Japan Industrial Partners, just unveiled its first foray into the smartphone market. Following an industry trend of naming simplicity in recent months, the device is plainly called the VAIO Phone.

The handset is powered by a 1.2GHz quad-core processor, presumably within a Snapdragon 410 chipset. 2GB of RAM should offer adequate multitasking capabilities, while the 16GB of built-in storage can be expanded via microSD.
The VAIO Phone sports a 5-inch IPS display of 720p resolution, and a rather common nowadays 13MP/5MP camera combo. Battery capacity is 2,500mAh, fitted in a body measuring 141.5 x 71.3 x 7.95mm and weighing 130g. Observant users have pointed out that the VAIO Phone is not unlike the Panasonic Eluga U2, but with the notable distinction that the Panasonic screen is Full HD.

The smartphone boots Android 5.0 Lollipop out of the box, without much VAIO customizations. The Phone will set you back JPY3,000 upfront ($25 more or less), and JPY2,000 for 24 months, for a total of JPY51,000 ($420). Unlimited data plan is JPY1,980 a month on top of that.
The VAIO smartphone cost around Rs.25000 and VAIO might try to sell it in India via e-commerce route. But the price is the factor as phones with similar specs ( Yu Yureka, Redmi 2) are available under Rs.10000.
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