Tuesday 12 April 2016

Indipr.com – Content marketing for businesses

With 880 million Indians online, India has become a digital country. In last 5 years, we saw the growth of e-commerce, consultancy startups and even payment banks. Businesses need to go online to promote themselves and their products. Online consumers have the choice of selection as well as the choice to complaint. For a rocking start, a business needs to go viral. You need influencers.

An influencer can be a blogger, reviewer or a vlogger who can create a perception about the brand. Indiblogger, a blogger community across India has launched IndiPR.com. Businesses can now publish their press release through relevant influencers.

IndiPR.com is an Automated Influencer Targeting Engine (AITE) that will help Businesses to spread the word about their newly launched products and services by top bloggers. IndiPR.com is the brainchild of the Indiblogger Team. The newly launched portal will help both bloggers (Influencers) and Businesses.  With IndiPR.com, there will be no shortage of ideas for bloggers to write meaningful content. Businesses don't have to go through the painful task of identifying top bloggers from their niche. IndiPR.com will benefit both bloggers and as well as businesses.

AITE accepts application and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles. Business can rate bloggers according to quality and timely submission.

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”

Link to IndiPR.com

By - Chaitanya Kulkarni ( twitter,com/chai2kul )

Friday 8 April 2016

#SMEinvest : Kushal Tradelink Ltd

Small & Medium Enterprises are the backbone to the economy of India. With the allocation of 3 lakh crores from government of India, the SMEs or start ups are expected to outperform in coming years. This week, The Indian Capitalist tells the story of an Ahmedabad based Kushal Tradelink Ltd (KTL) which can be an opportunity for the investors and an epitome of a success story for the new established businesses.

Kushal Tradelink is one of the leading wholesalers in Ahmedabad for paper and paper products. The company was incorporated in the year 2000 and is promoted by Mr. Sandeep Agarwal. Its sole business comprises of Kraft paper, Waste paper and Duplex board. Kushal Tradelink Ltd caters to the market of Gujarat and has existing clientele base of over 1500 reputed customers.

Kushal Tradelink’s stocking and processing facilities are ISO 9001:2008 compliant. KTL’s credit rating stands at BBB (Investment Grid) with the outlook stable from leading rating agency. In FY 2013, the company came up with Initial Public Offering which was successfully subscribed and subsequently listed on SME platform of Bombay Stock Exchange. Since then, the stock price of Kushal Tradelink has seen positive growth and current stock price stands at Rs 125.20.

Pic - Stock performance Q4 FY 2015

TIC’s take

Positive traction is expected in KTL’s stock as net tangible profit is expected to soar due to import pressures. Nominal sell off is expected in Kushal Tradelink due to profit booking as the company recently declared its second interim dividend.

With over 20,000 shareholders, Kushal Tradelink Ltd is a trusted brand on the bourse. The company has declared Rs.250 crore supply deal with Shree Rama Newsprints and Rs.1000 crore deal with Bunge India Pvt Ltd. The company has also announced an undisclosed amounted deal with Adrion Enterprise Pvt Ltd.  

Indian Paper industry has evolved into Agro-based industry from its earlier character of a forest-based industry. Indian paper industry accounts for about 1.6% of the world’s production of paper and paperboard. The estimated turnover of the industry is Rs. 25,000 core (USD 5.95 billion) approximately.

Major analytical firms like Nomura, JP Morgan and UBS are of an view that the worst of the Indian stock market is over and the market will see a bounce back. The Indian Capitalist is of a similar view and we expect BSE Sensex to reach 28,500 by Diwali. BSE Midcaps and SME will outperform in the rally.

Government of India’s decision to allow 100% FDI in newspaper and magazines would bring movement in net sales of news print papers and coated papers.With ease of regulation and industry partnerships, the scrip of Kushal Tradelink Ltd is expected to reach par Rs.170. The Indian Capitalist gives Buy status to the stock of Kushal Tradelink Ltd.

Disclaimer – We have provided all information based on our research and we do not have any holding. Please consult your financial advisor before making any investment decision.

By – Chaitanya Kulkarni ( twitter.com/chai2kul )

Tuesday 5 April 2016

To Me - #DoYourHomework

The average age of a couple that plans for their first child is 32 years in India. Although, inflation may be going on the down side a major expense of an average Indian household is growing at a fast pace. It is all because we want more for ourselves and our children. Indian parents still compare their own childhood but want to give their child the best.

The cost of higher education is already high and rising at 10-12 per cent a year. Children's education is one of the biggest cash outflows that new mums and dads must plan for their child’s future. A four-year engineering course costs roughly Rs 6 lakh right now. In six years, the cost is likely to touch Rs 12 lakh. By 2027, it would cost Rs 24 lakh to get an engineering degree.

In the earlier generations the competition was low. Now, the heightened competition for admission is forcing students to turn to more costly private institutions.

In the future, global education brands may come to India and their fees will be very high. Lifestyle inflation, too, has affected the cost of children's education. As the standard of living rises, it affects the decision about where one sends their child for higher education.

However, the big question worrying Indian parents is: will they be able to fund their children’s aspirations? They can, if they plan ahead and take the right steps. Our cover story this week looks at the challenges parents face while saving for their children's education and how these can be overcome.

Surprisingly, even today parents depend upon with fixed assets, gold savings, etc. We at The Indian Capitalist believe young Indians have a better option.
Start early and see them fly:

One solution is to start saving early. The individual will not only be able to gather a larger sum, but the money will also gain from the power of compounding. Investing in a secured Mutual Fund SIP on a monthly basis would allow a better capital appreciation just when your kids need.

To start early is to plan early. To plan early is to #DoYourHomework.

This is a note to me. I WILL DO MY HOMEWORK.

By - Chaitanya Kulkarni ( twitter.com/chai2kul )