Sunday 20 September 2015

5 Fastest Growing Digital Companies In India

If you’re in the field of online marketing or content marketing and want to ensure the best data, you should be looking for digital companies. Digital data is the need of an hour. Everything is moving towards data: big data, mobile data, campaign data, performance data, product data and even data about how we track our data. Brands will need strong data analysis to run successful digital campaigns. Meet the 5 fastest growing digital companies in India.

TO THE NEW Digital

TO THE NEW Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation. We are a team of over 600 people which includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. TO THE NEW Digital is also a strategic partner of many global companies including Google, Amazon Web Services (AWS), YouTube, DataStax and MongoDB.

Clients of TO THE NEW Digital

Accenture Digital
Accenture Digital offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics to help your business unleash the power of digital to drive growth and create new sources of value. Accenture Analytics, part of Accenture Digital delivers insight-driven outcomes at scale to help organizations improve their performance. With deep industry, functional, business process and technical experience, Accenture Analytics develops innovative consulting and outsourcing services for clients to help ensure they receive returns on their analytics investments.

IBM Digital
IBM Digital gives your business tremendous growth opportunity through the power of cloud, analytics, mobile, social and Internet of Everything. IBM Digital offers end to end customer experience. IBM Digital transforms your business with enterprise integration, web content management, personalization and social & mobile delivery.

DigitasLBi, part of  Publicis Groupe, is a global marketing and technology agency. It is the result of a merger between Digitas and LBi in February 2013. The company operates in 26 countries through 40 offices across the Americas, Europe, Middle East, Asia and Oceania, employing 6,700 people. DigitasLBi offers services like web development, analytics, mobile, brand building and content creation.

Sapient Nitro
Sapient Nitro is a new breed of agency redefining storytelling for an always-on world. Sapient Nitro offers integrated immersive stories across brand communications, digital engagement, and omni-channel commerce. Sapient Nitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific.

Digital companies have transformed the traditional businesses to a data driven business. Brands are able to connect with the younger internet driven audience. The internet has become a one stop solution to networking, marketing, data analysis and branding. With the success of Digital India, digital companies and associated brands will see good days ahead.

- Chaitanya Kulkarni (

Uranium : God or Evil?

The story of this magical rock begins in 1940s when US Military tested world’s first nuclear bomb in the deserts of Mexico. It created a giant mushroom cloud and generated massive amount of heat which crystallized the land into blue crystals. Physicists all around the world were amazed by the potential of this small rock. But today, this small rock – Uranium has changed our world.

Uranium is present everywhere and is evenly spread across the biosphere.  Ionizing radiation of Uranium is measured in micro-sieverts (ms). The global average of the ms is around 2 ms . The Church of Nagasaki where the atomic bomb hit records around 4 ms today. But the basement of Chernobyl Nuclear Site measures at around 500ms making the place unlivable for next 200 years. When atoms of uranium collide, they spread around with smaller atoms chaining the radiation with wind, clouds and radioactive things (this includes radioactive people). Like every element, Uranium has its own half life. Nuclear reactors use Caesium – 137 which has a half life of 30 years. And this long half life makes places like Pripyat, Fukushima unlivable.

But the fact of clean limitless energy cannot be ignored. The heat generated with Uranium 235 collision is converted into electricity and steam is released. Only uranium can fulfill our quest to have everything. Modern world nuclear accident hasn’t killed a single human but in fact Uranium has saved many lives. Uranium plays a pivotal role in the field of radiology. The radiation inserted into the body by nuclear injections can detect early cancers.

The history of uranium is based on measured risks. The energy in the atom is the most destructive force the world has ever seen. It can also be one of the greatest blessings god has given to us. Whichever it is, on that depends the future of mankind. We have unleashed the power of an atoms. The impact of this magical rock has changed the course of scientific evolution. There is no future without Uranium.

- Chaitanya Kulkarni (

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.