With 29 branches spread across the big cities and small towns of Rajasthan, Wonder Home Finance Limited has announced its entry into India’s booming retail housing finance business. Wonder Home Finance is a part of RK Group, Rajasthan and India’s well-known business groups. From RK Marble to Wonder Cement and now Wonder Home Finance, RK Group is committed to holistic and transparent business practices. The vision and dedication of its promoters and employees had led to patronage amongst its consumers and business partners. Wonder Home Finance Limited has received final approval from the National Housing Bank to commence its business.
As a part of the first phase of roll-out, Wonder Home Finance will focus on its lending business across the length and breadth of Rajasthan. Currently, the company has 9 branches in Jaipur, Jodhpur, Bikaner, Udaipur, Chittorgarh and Rajsamand region and is in a process to set up 20 more branches across the state of Rajasthan by the end of August 2018. The branch spread will cover almost 70% of service area in Rajasthan state.
Wonder Home Finance will give financial assistance in the range of Rs 5 lakhs to Rs 35 lakhs to the people from lower and middle income strata of the society. The interest for home loans, repair and renovation of homes and construction of homes will be in the range of 11% to 14% with the tenure of 3 years to 20 years. With the focus of last-mile financial inclusion, the facility of home loans can be also availed on Gram Panchayat Properties and for the development of Non-Agriculture land.
In a boost to small businesses and proprietorship, Wonder Home Finance will offer financing at attractive interests. The loan amount ranges from Rs 5 lakhs to Rs 20 lakhs with the maximum loan tenure period of 15 years.
The lending by Wonder Home Finance is envisioned with PM Modi’s vision of ‘Housing for All by 2022’. The Pradhan Mantri Awas Yojana is an initiative by Government of India in which affordable housing will be provided to the poor with a target of building 20 million affordable homes. The scheme also includes an attractive credit linked subsidy on loan interest which aims to help PMAY beneficiaries from lower and middle income group. As per National Housing Bank, beneficiaries from lower and middle income group would be eligible for the interest subsidy at the rate of 6.5% for loan amount upto Rs 6 lakh, 4% for loan upto Rs 9 lakhs and 3% for the loan amount upto Rs 12 lakh. Wonder Home Finance Limited has signed a MoU with National Housing Bank keeping in mind the mission of Pradhan Mantri Awas Yojana which allows beneficiaries to apply for Credit linked subsidy scheme.
“With the launch of Wonder Home Finance Limited, we are confident that we will be able to deliver unified financial services to the people of this country. Our people centric business model and service oriented delivery mechanism will help to create an exceptional experience amongst our target audience. It will further enhance the groups philosophy of perfection and reaching to masses. Also envisaged by our Government’s vision of ‘Housing for all by 2022’, it is a step towards delivering last mile financial services to the people of this country. We are confident of this business proposition which is a unique one in the industry today and it will surely help us to drive the group’s growth to the next level.” - Shri Ashok Patni, Chairman, RK Group.
Wonder Home Finance uses easy, transparent and customer friendly loan processes. The company claims to offer home and business loans with the fastest decision time of 3 days. Convenience and use of technology are among the core values as customers can avail easy financing through the website, mobile app and door step service.
In order to take its financial services business to the highest level, Wonder Home Finance Limited will target to leverage the pedigree and network built by the RK Group. With its Pan-India license, the company plans to expand operations in Gujarat, Madhya Pradesh and Maharashtra in FY 2018-19. The company is confident of building a powerful brand ‘Wonder Home Finance’, which would become a synonym to housing finance segment in the near future.
- Chaitanya Kulkarni














