Thursday 18 January 2018

Plan, Invest and Achieve – a way towards happiness!

Bajaj Allianz Life Goals

I will start with a question. A question which will make you think. A question which is applicable to every person you know, right from the start of one’s career till his or her retirement. WHAT DO YOU REALLY WANT?  Some would want to buy their dream car. Some would dream of living in a sky bungalow. People who have just entered the career cycle may want to invest in an international MBA. Depending upon the age, our goalposts or aspirations may change but goals remain constant.

Life coach experts believe that one should plan strategically and focus on realistic goals. Setting a goal, no matter how simple is always the easy part. Everyone has goals. The real challenge is not determining if you want the result, but if you are willing to accept the sacrifices required to achieve your goals. To achieve life goals, one needs to systemically plan his financial investments. That way, you will always win. With sound financial planning, your short-term goals will be achieved and you will get the motivation to achieve your next goal.

Bajaj Allianz Life Insurance, one of India’s leading private insurer invited us for their #LifeGoals meet. The meet started with a surprise. S.B. Anandan, a Malayalee fellow appeared on stage to explain his failed investment ideas, with the sense of comedy and enthralled the audience. The character was played by none other than Suresh Menon, a legendary comedian and YouTube sensation.

S.B. Anandan, with an advice from family and friends invested in different financial products. But sadly, it never resulted in any worthy savings. In fact, with the wrong financial advice, he lost his money in stock market. Though this was a plot in his stand-up scene, still the story stands true for millions of us. Bank investments these days don’t pay attractive interest which could beat inflation. People who want to achieve more look forward towards equities and mutual funds. Yes, India’s bullish markets have given handsome returns but these returns are based on market research and not mere speculation. People who do not have any financial background may find it difficult to understand and invest. This is where ULIPs work.

ULIPs or Unit Linked Insurance Plan is a long-term investment plan that offers the combined benefit of investment and insurance. These plans invest a portion of your premium in capital markets and allow you to invest in debt, equity or balanced funds depending upon market conditions or your risk appetite. Capital market investments under ULIPs are managed by experts who can mobilise your savings according to the market conditions. By investing in ULIPs, you can stay invested for a longer term, have your life covered and enjoy the benefits of investment made by experts on your behalf. ULIPs bring a modern-day approach towards insurance investing. Now, #InvestBefikar with ULIPs and chase your life goals.

Ideas of today’s aspirational India are far-reaching than a steady job or business. Fitness, solo-travel, road trips, adventure tourism, EDM concerts, technology, start-ups are deep-rooted in our younger minds. Happiness is not something ready-made, it comes with our actions. ULIPs have become a popular choice for investments due to affordability, capital appreciation, flexibility and transparency. ULIPs stand apart from traditional insurance as they act as life maximisers.

Bajaj Allianz Life Insurance is soon going to launch something interesting. Stay tuned on for more!

- Chaitanya Kulkarni

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