Tuesday 12 April 2016

Indipr.com – Content marketing for businesses

With 880 million Indians online, India has become a digital country. In last 5 years, we saw the growth of e-commerce, consultancy startups and even payment banks. Businesses need to go online to promote themselves and their products. Online consumers have the choice of selection as well as the choice to complaint. For a rocking start, a business needs to go viral. You need influencers.

An influencer can be a blogger, reviewer or a vlogger who can create a perception about the brand. Indiblogger, a blogger community across India has launched IndiPR.com. Businesses can now publish their press release through relevant influencers.

IndiPR.com is an Automated Influencer Targeting Engine (AITE) that will help Businesses to spread the word about their newly launched products and services by top bloggers. IndiPR.com is the brainchild of the Indiblogger Team. The newly launched portal will help both bloggers (Influencers) and Businesses.  With IndiPR.com, there will be no shortage of ideas for bloggers to write meaningful content. Businesses don't have to go through the painful task of identifying top bloggers from their niche. IndiPR.com will benefit both bloggers and as well as businesses.

AITE accepts application and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles. Business can rate bloggers according to quality and timely submission.

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”

Link to IndiPR.com

By - Chaitanya Kulkarni ( twitter,com/chai2kul )

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