Tuesday 28 July 2015

Volini Spray: Dard Se Le Panga

Volini, India's no.1 recommended and most used pain reliever has declared an association with team Patna Pirates. Patna Pirates is the one of the top three teams in the glitzy edition of all new Pro Kabaddi League. Pro Kabaddi League is in its second season and it is already the most watched sports on television after Indian Premier League. The strategic association with the Patna Pirates aims to build a strong connect and resonance with the consumers of healthcare products and sports enthusiasts.

With Volini, pain does not stand a chance. Volini had earlier successfully partnered with Mumbai Marathon, Kolkata and Bangalore marathons. Kabaddi is a game of physicality. It also involves brute power and complex muscle movements. Volini as a relief partner to Patna Pirates gives a competitive edge in terms of fitness and injury recovery. The team which is completely fit and free from any kind of pain or strain is likely to succeed. Thus, there was a need felt of a pain relief expert to enable players to bounce back quickly.

The meet was organised at ITC Grand Central, Mumbai where we got an opportunity to meet and even play Kabaddi with the legends of the game. The captain of Patna Pirates Rakesh Kumar told his inspiring story of how the sports is emerging. The transformation of mud grounds into mat finished stadium gives us positive insight into the future of Kabaddi. Kabaddi has a mass appeal and is widely understood by people of all ages.

In a sport's which works on Darwin's theory - the survival of the fittest, the strategic association of Patna Pirates with Volini plays a pivotal role in recovery strategy. Khelo Kabaddi lagao Volini. The Indian Capitalist wishes good luck to the Patna Pirates for Pro Kabaddi League Season 2. Dard Se Le Panga!

- Chaitanya Kulkarni (twitter.com/chai2kul )


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